What Is a Good IRR for Real Estate?

By Edward E. Fernandez | July 21, 2025

Internal Rate of Return (IRR) is a key metric used to assess real estate investment performance. While many investors look for benchmarks of a ‘good’ or ‘bad’ IRR, the truth is that acceptable IRR levels vary widely depending on risk, strategy, and market conditions.

In this article, we break down what a target IRR might look like in real estate, how to calculate and improve it, and how 1031 exchanges can meaningfully impact returns. The goal is to provide you with the information you need to holistically evaluate IRR and how it relates to your investment needs and goals. 

What Is the Internal Rate of Return (IRR)?

The Internal Rate of Return (IRR) is a financial metric used to estimate the profitability of an investment—particularly in real estate, as we’ll explore in this article. Expressed as a percentage, IRR represents the rate at which an investment’s net present value (NPV) equals zero. In simpler terms, it’s the break-even rate of return when future cash flows are discounted to today’s dollars.

An investment may be considered attractive if its IRR exceeds the minimum required rate of return or cost of capital. The higher the IRR, the greater the potential to generate positive net cash flow.

IRR is often evaluated alongside Net Present Value (NPV), which calculates the difference between the present value of expected cash inflows and outflows over time—accounting for the time value of money (the idea that a dollar today is worth more than a dollar tomorrow).

Several other metrics are commonly used in conjunction with IRR to provide a well-rounded view of a property’s potential:

  • Cash-on-Cash Return: This measures the annual pre-tax cash income earned on the actual cash invested in a property.
  • Net Operating Income (NOI): This is a property’s total income after subtracting operating expenses but before deducting taxes, financing costs, and depreciation. Learn more in the 1031 Crowdfunding glossary
  • Capitalization Rates (Cap Rates): A quick, unleveraged snapshot of expected returns, calculated by dividing a property’s NOI by its purchase price or market value.
  • The Compound Annual Growth Rate (CAGR): The average yearly growth rate of an investment over a specific period of time, assuming the profits are reinvested each year.

Using multiple performance indicators—rather than relying on IRR alone—can give investors a more comprehensive understanding of an investment’s risk and return profile.

How to Calculate IRR in Real Estate

In general, the higher the IRR, the more attractive the investment. But before you can evaluate IRR effectively, it’s important to understand how it’s calculated.

The Formula

The IRR formula is as follows:

$0 = Σ [ CFt ÷ (1 + IRR)t ] – C0

  • CFₜ = Net cash flow in period t
  • IRR = Internal rate of return
  • t = Time period (typically in years)
  • C0 = Initial investment outlay

Solving for IRR is an iterative process because the equation involves multiple time periods and a variable (IRR) that appears in the denominator. That makes it difficult to solve manually—especially for projects with long time horizons or irregular cash flows. In practice, most investors use spreadsheet software or financial calculators.

Understanding Cash Flow Projections

IRR assumes consistent and predictable cash flows. If your investment has irregular or unpredictable cash flows—such as balloon payments, fluctuating rental income, or unexpected capital expenditures—IRR may produce misleading results.

For accurate IRR projections:

  • Build realistic cash flow forecasts based on historical performance and market assumptions.
  • Include all upfront costs in your initial investment calculation.
  • Regularly revisit and revise your assumptions as new data becomes available.

What’s a Target IRR in Real Estate?

Investors use Internal Rate of Return (IRR) to compare the potential profitability of real estate projects—whether against other properties or entirely different asset classes like stocks or bonds. But when it comes to defining a target IRR, the answer depends on a range of factors, including asset type, risk tolerance, and investment strategy.

What Constitutes a “Good” IRR in Real Estate?

There’s no universal “good” IRR in real estate. A strong IRR for one investor may not align with another’s risk appetite or financial goals. That’s why it’s essential to view IRR within the context of the investment’s risk profile and strategy. Here’s how IRR typically ranges across common real estate strategies:

Risk-Adjusted Returns: Beyond the Numbers

A higher IRR doesn’t always mean a better investment. A stable Core deal offering 9% may be more attractive than a speculative development promising 18%—if the former better aligns with your risk tolerance and portfolio goals. IRR should be evaluated alongside factors like time horizon, cash flow needs, and risk-adjusted return potential.

What’s considered “good” is ultimately personal. The key is ensuring the potential return justifies the risk—and that it fits your broader investment strategy.

Key Strategies to Increase IRR in Real Estate 

Increasing positive cash flows and limiting negative cash flows is the only way to increase the expected IRR. Here are some strategies to help. 

  • Increasing cash flow: You can increase rental income by raising rents and taking steps to reduce vacancies. Reduce long-term operating expenses by investing in higher-quality fixtures upfront.
  • Maximizing appreciation: Methods to increase property value include high-value renovations and improvements. Choosing locations with high growth potential is also imperative.
  • Optimizing financing: Attempt to secure favorable loan terms and interest rates by shopping around at various lenders. The use of debt may increase your IRR, though it also increases risk. 
  • Shortening holding periods: Strategically selling at the right time, based on market conditions, may be favorable in certain circumstances.

When evaluating investment opportunities and strategies, consider the option of a 1031 exchange.

Considerations and Risk Management

While IRR is a useful metric for estimating potential returns, it doesn’t capture the full risk profile of an investment. Real estate projects—whether residential, industrial, or commercial—come with a range of variables that can affect outcomes. To evaluate IRR effectively, keep these points in mind:

  • IRR Doesn’t Reflect Risk: A high IRR may look attractive, but it doesn’t guarantee success. IRR assumes projected cash flows will materialize as planned, which may not happen if market conditions shift or operational challenges arise.
  • Conduct Thorough Due Diligence: Before investing, research the property’s fundamentals, market trends, tenant stability, and potential costs. IRR is only as reliable as the assumptions behind it.
  • Consider Market Volatility: External factors—such as interest rates, regulatory changes, or economic downturns—can impact cash flow and property values, distorting the accuracy of your IRR projections.
  • Use Multiple Metrics: IRR should be one of several tools in your decision-making process. Combine it with cap rates, cash-on-cash return, and other metrics to get a well-rounded view of potential performance.

Ultimately, IRR is a projection—not a promise. Understanding its limitations and evaluating it within the broader context of risk and strategy is key to making informed investment decisions.

Optimize Your Real Estate Returns with IRR and 1031 Exchanges

Understanding the Internal Rate of Return (IRR) is essential for evaluating the long-term profitability of real estate investments. While IRR is a powerful tool, it’s most effective when used alongside other metrics—like cash-on-cash return, cap rates, and net operating income—to provide a more complete picture of potential performance.

No single metric tells the whole story. But when used thoughtfully, IRR can help you make more informed decisions, compare investment opportunities, and align your strategy with your financial goals.

Looking to evaluate your next investment with confidence? Register at 1031 Crowdfunding to access expert insights, due diligence tools, and resources designed to help you maximize returns.


This material does not constitute an offer to sell or a solicitation of an offer to buy any security. An offer can only be made by a prospectus that contains more complete information on risks, management fees and other expenses. This literature must be accompanied by, and read in conjunction with, a prospectus or private placement memorandum to fully understand the implications and risks of the offering of securities to which it relates. As with all investing, investing in private placements is speculative in nature and involves a degree of risk, including loss of your principal. Past performance is not necessarily indicative of future results and forward-looking statements and projections are not guaranteed to achieve the results described and your actual returns may vary significantly. Investments in private placements are illiquid in nature and there may be no secondary market or ability to sell the investment should the need for liquidity arise. This material should not be construed as tax advice and you should consult with your tax advisor as individual tax situations will vary. Securities offered through Capulent, LLC Member FINRA, SIPC

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