How Many REITs Should You Own? A Guide to Balancing Your Portfolio

By Edward E. Fernandez | December 16, 2024

Real estate investment trusts (REITs) can be a valuable part of an investment strategy, allowing investors to diversify their portfolios and generate steady income streams without the hassle of day-to-day property management. REITs can be suitable for investors who want to invest passively across different property types and markets.

With a REIT, you buy shares of a trust that owns and manages income-producing real estate. As these properties earn rental income and appreciate in value, the income is distributed to the investors as dividends.

In this article, we’ll explore the optimal allocation of REITs in your portfolio, considering factors such as market conditions, personal risk tolerance, investment strategy, and time horizon. By considering these elements, you can more easily evaluate risk and reward in your investment portfolio.

REITs and Their Role in a Portfolio

REITs allow individual investors to buy shares in a company that owns and manages institutional-quality real estate assets. As of December 2023, the total equity market capitalization of REITs is approximately $2.0 trillion. Much like purchasing stock or an exchange-traded fund (ETF), investors can gain exposure to institutional quality real estate ventures without directly owning or managing the properties themselves.

With various investment thresholds, REITs cater to a wide range of financial goals and preferences. By purchasing shares in a REIT, investors can access the potential for long-term capital growth and steady income from real estate—without the complexities of direct ownership or property management. This approach broadens participation in the real estate market, making its profit-generating opportunities more widely available.

Here are some of the key features of Real Estate Investment Trusts (REITs):

  • Income-producing real estate: REITs allow investors to participate in large, diversified portfolios of income-producing real estate. They are known for high dividend payouts, mainly due to the legal requirement to distribute 90% of their taxable income as dividends to shareholders. This may create a steady income stream derived from rental income by leasing space to tenants. REITs also offer the potential for capital appreciation as the value of investments increases over time. This combination of income and growth creates greater earning opportunities for investors.
  • Professional Management: REITs are generally managed by experienced professionals who understand the challenges of the real estate market, including acquisition, leasing, and management. This allows investors to generate stable and recurring income without the hassles of actively managing properties themselves.
  • Tax Benefits: The IRS grants several tax advantages for REIT investors. REIT dividends are exempt from corporate taxes, avoiding double taxation, which is why their dividends tend to be higher.

However, REIT dividends are generally taxed at the ordinary income tax rate (a maximum of 37%). However, if investors hold their REIT investments for the long term (one year or more), REIT earnings qualify for the lower capital gains rate (no more than 20%). This amplifies the tax benefits for retirees and other investors who hold REITs in retirement accounts.

  • Diversification: REITs offer investors a unique way to diversify their portfolios, helping to mitigate risk in two key ways. First, investing in a REIT means investing in a portfolio of real estate assets. This structure means that if one property underperforms, other assets within the REIT can potentially offset the impact, creating a more stable income stream for investors.

    Additionally, investors may select REITs across different asset classes or geographic regions to diversify income earnings further. Diversifying REIT investments in this way can potentially provide greater protection from fluctuations in the market.

  • Accessibility: Direct ownership of real estate assets like commercial real estate may be unattainable for many individual investors as it would require significant upfront investments. Investing in REITs allows retail investors to own shares in a real estate investment trust that holds and manages a portfolio of income-producing properties, like shopping centers, healthcare facilities, office buildings, self-storage units, or other commercial properties, providing access to opportunities that may otherwise be out of their reach.
  • Liquidity: Buying and managing physical property can be difficult, and selling it can be even more challenging, particularly in a downturn economy. Publicly traded REITs on stock exchanges allow individual investors to easily buy and sell REIT shares. This gives investors flexibility to adjust their allocations in response to changing market conditions or investment strategies.

In contrast, non-traded and private REITs are generally illiquid investments, meaning investors are subject to varying share redemption plans.

  • Inflation hedge: As inflation rises, typically, so do the prices of goods and services, including rents and leases. With a slowdown in new construction, demand for existing properties increases. This allows landlords to raise rents, which generates higher revenues and boosts REIT dividends.

REITs are typically backed by real assets, which have a history of delivering competitive long-term returns during inflationary periods. According to the National Association of Real Estate Investment Trusts (NAREIT), REITs have historically outperformed inflation, making them a valuable investment for investors seeking to maintain their purchasing power.

How Many REITs Should You Own?

When deciding how many REITs to include in your portfolio, it’s essential to consider your personal investment goals, risk tolerance, and investment horizon. The ideal allocation of REITs in a portfolio will vary for each investor, but understanding these factors can help you make informed decisions to optimize your investment strategy.

  • Investment Goals: A REIT portfolio’s investment objectives and performance depend on an individual’s willingness to absorb risk. This willingness influences whether an investor leans towards high-income, high-risk REITs or stable growth, low-risk options.

For example, if your primary goal is income generation, a REIT fund focused only on a few high-yield sectors might provide consistent dividend payments but may perform poorly if economic activity slows down. Conversely, if you’re seeking growth, a broader selection of REITs across various sectors can help capture capital appreciation opportunities while mitigating the risks of economic downturns.

  • Risk Tolerance: Investors should seek a well-balanced approach tailored to their financial goals and risk appetite that can provide stability in their overall portfolio. Before allocating REITs to your portfolio, it’s essential to consider your own individual risk tolerance. Working with a tax professional can assist you in evaluating which investments suit your financial goals and risk appetite.
  • Investment Horizon: You should consider your financial objectives when determining how much to allocate to REITs in your portfolio. Since REITs are required to pay out at least 90% of their income to shareholders, they can be an attractive option for income-oriented investors. Short-term investors may maintain a consistent allocation to REITs while focusing on earning high dividends that can provide immediate returns.
  • Diversification Needs: Diversification within REITs can mitigate risk and enhance potential returns. A real estate trust with a diversified portfolio across various property sectors (residential, industrial, and healthcare) can help balance performance during sector-specific downturns. Additionally, a diversified REIT that holds properties operating in various regions further mitigates the risk associated with localized economic downturns, regulatory changes, or natural disasters.

A financial or tax professional may be able to assist you in determining which REIT investment opportunities may be suitable for your portfolio.

Determining Your Ideal REIT Allocation

Many financial advisors recommend allocating between 5% and 15% of invested capital to real estate trusts within a well-diversified portfolio. A study by Chatham Partners found that financial advisors recommend REIT allocations between 4% and 12%, regardless of the client’s age.

Similarly, Morningstar’s analysis suggests optimal REIT allocations ranging from 5% to 18%, depending on the investor’s risk tolerance and investment horizon. These recommendations underscore the potential benefits of including REITs in a diversified investment strategy.

Note that non-traded REITs and private REITs may carry greater risk than public REITs because they are less transparent and are not traded on National securities exchanges. Non-traded and private REITs are generally illiquid investments, and investors may be unable to access their funds for a predetermined period.

In practical terms, some investors utilize a strategy of holding around five REIT stocks focused on different real estate sectors to achieve diversification. By allocating funds across a range of REITs, investors may help smooth out the volatility in overall returns. For individuals considering this approach, consulting with a financial advisor is recommended.

REITs can act as a stabilizing force in a portfolio, providing income and diversification. However, if you already have significant real estate exposure, adding more through REITs could increase concentration risk in the sector. Additionally, REITs are sensitive to interest rate changes, which can affect their value, and they may have unique tax considerations that differ from other investments. For investors without existing real estate exposure, REITs may serve as an accessible entry point to diversify into the real estate sector.

How to Select the Right REITs

There are various types of REIT classifications and types, each with their respective characteristics. Here’s how to invest in them:

  • Publicly Traded REITs: Publicly traded REITs are real estate investment trusts listed on major national securities exchanges, such as the New York Stock Exchange, making them accessible to a broad range of investors. These REITs are regulated by the SEC, ensuring transparency and regular reporting to shareholders. Investors can easily buy and sell shares through these exchanges without needing to be accredited, providing both accessibility and liquidity.
  • Public Non-Listed REITs (PNLRs): PNLRs, or public non-listed REITs, are also regulated by the SEC, but unlike publicly traded REITs, they aren’t listed on national securities exchanges. Investors can purchase shares through a broker or financial advisor, and while these REITs are accessible to non-accredited investors, they come with limited liquidity. Investors typically cannot sell shares until the REIT lists on an exchange, and liquidity is often determined by the REIT’s specific share redemption plan, which may vary in availability and timing.
  • Private REITs: Private REITs are exclusive investment vehicles available only to accredited investors. These REITs are not traded on national exchanges and lack SEC regulation, which means they don’t have the same public reporting requirements as publicly traded options. Shares are sold through brokers, offering investors access to a unique portfolio of real estate assets, though with limited liquidity and fewer regulatory protections.

Alternatively, you can invest in financial products like REIT index funds, mutual funds, or REIT ETFs to gain exposure to diverse companies and sectors without extensive research.

Several types of REITs are available, particularly for individual investors, making it easy for them to begin their journey in this dynamic market. Understanding the unique characteristics of each REIT can help investors select the right options for their portfolio.

  • Equity REITs: They’re the most common type of REIT. Equity REIT funds own and operate real estate properties to generate income. They collect rent from tenants and may also earn revenue from the sale of properties, which is then returned to investors as dividend payouts.
  • Mortgage REITs: Mortgage REITs generate income by providing financing for real estate through mortgages or by investing in mortgage-backed securities. Rather than owning physical real estate assets, mREITs earn income from the interest generated by these loans and securities, using various funding sources to support their investments.
  • Hybrid REITs: In this type of REIT, organizations combine the investment strategies of both equity and mortgage REITs by investing in properties and mortgages.

How to Perform Due Diligence on a REIT Offering

A REIT is composed of a broader portfolio of income-generating real estate, mortgages, or a combination of both. You should consider a variety of factors when analyzing a REIT, including the fund’s real estate portfolio, management expertise, and sector concentration. These key pieces of information can be found by looking at the REIT’s annual and quarterly reports, investor presentations, and press releases.

  • Review the REIT portfolio: Begin by evaluating the REIT’s portfolio of assets, focusing on tenant lease terms, rent collection timelines, and their history of acquisitions and dispositions. This information offers insights into the health of the overall business and the potential for income within the REIT’s portfolio.
  • Performance metrics: Evaluating the track record of a REIT, while not indicative of future results, can provide insights into the fund’s management effectiveness and its ability to navigate market fluctuations.

Evaluating a REIT’s past performance can offer insights into its management’s effectiveness and ability to navigate different market scenarios. However, keep in mind that past results do not guarantee future performance.

NAV and FFO are the two common metrics used to perform REIT valuation.

  • Net Asset Value (NAV): NAV is a key metric used to evaluate a REIT’s share price, representing the total value of its assets minus liabilities. For investors conducting due diligence, NAV provides insight into the REIT’s underlying asset value and can indicate whether shares are priced appropriately compared to the market value of its real estate holdings.
  • Funds from Operations (FFO): FFO is a measure of a REIT’s operating performance and its ability to generate cash, excluding gains or losses from property sales and depreciation. This metric is essential in due diligence, as it provides a clearer picture of the REIT’s ongoing income potential and cash flow, helping investors assess its dividend sustainability and overall financial health.

  • Sector Outlook: Analyze the REIT’s sector focus to understand its concentration in specific real estate markets. Some REITs have mandates that focus on particular sectors, such as residential, commercial, retail, or industrial. While a diversified sector approach can help reduce risk, be aware of the combined outlook of property sectors, as highly correlating property types may increase vulnerabilities depending on market conditions.

While a diversified sector approach can help reduce risk, it’s important to consider the collective outlook of these property sectors, as highly correlated property types may increase vulnerabilities depending on market conditions.

Monitoring and Adjusting Your REIT Holdings

To optimize your REIT holdings, it’s essential to consider how these investments fit into your overall portfolio and adjust your allocations based on market conditions and personal investment objectives.

Many investors tend to rely on past trends to gauge what to expect from their investments, but conditions can change rapidly in response to economic and political developments.

Additionally, it is essential to compare the performance and dividend yields of your portfolio assets with other REITs and industry benchmarks to evaluate the efficacy of your investment strategy. This approach can help you make more informed investment decisions and align your portfolio with your risk tolerance and financial goals.

Start Building a Balanced REIT Portfolio with 1031 Crowdfunding

REITs may be suitable for investors looking to build a diversified portfolio. These vehicles provide access to a variety of real estate sectors and markets. They offer compelling risk-adjusted returns and, on average, higher yields than stocks and bonds while also serving as a potential inflation hedge.

Allocating REITs or any other asset to your investment portfolio is not a one-time exercise but a process that requires regular monitoring and adjustment. As market conditions change and new opportunities emerge, it’s crucial to revisit and rebalance your portfolio to maintain the desired level of diversification and ensure that your investments remain aligned with your risk tolerance and long-term financial goals.

It’s common to have concerns about asset allocation, as it plays a key role in investment success. Consulting a financial advisor and CPA can help you find the right balance, giving you greater confidence in navigating market changes and keeping you on track with your financial goals.

1031 Crowdfunding’s online marketplace provides a seamless way to explore REIT offerings that align with your unique investment goals. Our seasoned management team, backed with over 135 years of combined real estate expertise, is ready to guide you through every step of the investment process.

Register today to create an investor account and optimize your investment portfolio.


This material does not constitute an offer to sell or a solicitation of an offer to buy any security. An offer can only be made by a prospectus that contains more complete information on risks, management fees, and other expenses. This literature must be accompanied by and read in conjunction with a prospectus or private placement memorandum to fully understand the implications and risks of the offering of securities to which it relates. As with all investing, investing in private placements is speculative in nature and involves a degree of risk, including loss of your principal. Past performance is not necessarily indicative of future results, forward-looking statements and projections are not guaranteed to achieve the results described, and your actual returns may vary significantly. Investments in private placements are illiquid in nature, and there may be no secondary market or ability to sell the investment should the need for liquidity arise. This material should not be construed as tax advice, and you should consult with your tax advisor, as individual tax situations will vary. Securities offered through Capulent, LLC Member FINRA, SIPC.

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